Brazilian idol Ronaldinho Gaúcho, one of the most iconic players in the history of world football, has been officially announced as the new ambassador for the betting company Winline. The partnership, revealed on the company’s social media, promises to revive the nostalgia and passion for football of the 2000s—an era marked by dribbling, charisma, and magic on the pitch. Winline announced the news with an epic presentation video, which quickly went viral among the former player’s fans. In the images, Ronaldinho relives his glory days, blending scenes of his unmistakable style on the pitch with visual elements reminiscent of the era when he enchanted the world wearing the jersey of Barcelona, Paris Saint-Germain, Milan, and, of course, the Brazilian National Team.
In an official statement, Winline emphasized that the choice of Ronaldinho represents “the soul of true football,” the kind played on the streets, on neighborhood pitches, and in exciting stadiums. “Together with our new ambassador, we want to bring back the essence of football from the 2000s—the pick-up games, the posters on the walls, the broadcasts on old tube TVs, and the pure love for the game,” the company stated. The collaboration celebrates not only the legendary figure of Ronaldinho, but also what he symbolizes: the joy of playing, the contagious joy, and the creative freedom that defined an entire generation of fans.
For many fans, the announcement of the partnership between Ronaldinho and Winline goes beyond mere advertising—it’s an emotional journey down memory lane. The image of the star with his signature smile, dribbling past opponents with ease and improvisation, is still etched in the memories of millions of people around the world. During the 2000s, Ronaldinho wasn’t just a player: he was a cultural phenomenon. His free-flowing, playful style influenced an entire generation of football fans, making him a symbol of an era when technique and joy prevailed over tactical rigidity.
World Champion with Brazil in 2002, winner of the Ballon d’Or in 2005, twice named FIFA World Player of the Year, and a key player in Barcelona’s 2005/2006 Champions League triumph, Ronaldinho was responsible for redefining the concept of spectacle in football. His ability to transform any match into a show made him a living legend and a role model for young players to this day. The nostalgic tone of Winline’s campaign reflects this sentiment. The launch video recreates elements reminiscent of fans’ youthful experiences of that era: games watched on old televisions, carefully pasted sticker albums, loose-fitting jerseys with the number 10 printed on them, and the famous “peladas” (football games) played in the streets or on dirt pitches.
This emotional evocation connects the audience to the essence of grassroots football—the same football that Ronaldinho has always represented. The idea is to awaken memories and relive a time when the sport was lighter, more spontaneous, and more genuine. With this partnership, Winline reinforces its strategy of associating the brand with global sports icons, highlighting values such as creativity, joy, and passion. And no one better represents these ideals than Ronaldinho Gaúcho, whose image transcends borders and remains synonymous with genius.
In the launch video, the former star appears smiling and interacting with fans, recalling iconic moments from his career. In one scene, he controls a ball with the same ease as always and, looking into the camera, says: “Football is joy, it’s laughter, it’s art. That’s what can never end.” The message perfectly sums up the spirit of the campaign. Winline aims to rekindle this emotional connection between fans and the game, showing that football continues to be a place of fun and genuine excitement, far beyond statistics and betting.
Ronaldinho’s arrival at Winline is, in many ways, a celebration of his legacy. Known as “The Wizard” for his almost magical ability to create unpredictable plays, he symbolizes football at its most artistic and inspiring. Throughout his career, Ronaldinho always played with ease and joy, without losing his competitiveness. His style captivated not only Barcelona and Milan fans, but also rival supporters who, even suffering from his goals, recognized the privilege of seeing him on the field.Now, as a Winline ambassador, he takes on a different role—that of guardian of the essence of football.
The campaign isn’t just about betting or entertainment, but about passion and authenticity. Ronaldinho himself commented on the project on his social media: “I’m very happy to be part of this story. The football we love, the one that starts on the streets, with laughter and dribbling, is back.” This message sums up the tone of the partnership: reviving the spirit that made millions of people fall in love with the sport. Ronaldinho’s presence at Winline is not just a marketing ploy, but a tribute to an unforgettable era. By combining the modernity of digital platforms with the nostalgia of the golden age, the company and the star capture the best of both worlds—the vibrant energy of the present and the immortal magic of the past.
